Explore Matsuyama
Like a Local
Plan your perfect Matsuyama trip with this customizable 3-day itinerary featuring top attractions and local favorites.
Your Complete Matsuyama Companion
Everything you need for an unforgettable 3-day adventure in one interactive template
Day-by-Day Planner
A perfectly balanced 3-day itinerary with morning to evening activities
Interactive Maps
Optimized routes with all attractions, restaurants and viewpoints mapped out
Budget Breakdown
Transparent cost estimates for every budget level with money-saving tips
Local Secrets
Hidden gems and insider tips you won't find in standard guidebooks
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Customize Your Trip
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Matsuyama Attractions
Discover iconic landmarks and hidden gems all included in your itinerary
Matsuyama Castle
Nestled atop Mount Katsuyama, Matsuyama Castle offers breathtaking panoramic views of the city and S...
Funaya
Nestled in the heart of Matsuyama, Funaya offers a unique blend of traditional Japanese hospitality ...
Dogo-Kan
Dogo-Kan, nestled in the heart of Matsuyama, offers visitors an enchanting stay with its traditional...
Dogo Onsen Main Building
Step into the historic Dogo Onsen Main Building in Matsuyama, a revered spa dating back over a thous...
Your Guide to Matsuyama
Nestled in the heart of Japan's Shikoku island, Matsuyama is a city that beautifully blends historical charm with natural beauty. Known for its impressive Matsuyama Castle, which offers panoramic views of the city, and the ancient Dogo Onsen, one of Japan's oldest hot springs, Matsuyama is a destination that immerses visitors in a rich cultural tapestry. The city's serene parks and vibrant art scene, exemplified by places like the Ehime Museum of Art, complement the historical allure. Matsuyama's character is further defined by its friendly locals and laid-back atmosphere, making it an ideal spot for travelers looking to experience authentic Japanese hospitality. Whether you're wandering through the historic streets, soaking in a traditional onsen, or exploring the local temples and museums, Matsuyama promises an enriching and memorable experience.
Best Time to Visit
The best time to visit Matsuyama is during the spring (March to May) and autumn (September to November) when the weather is mild and the natural scenery is at its most beautiful.
Getting Around
Matsuyama offers a range of convenient transportation options, making it easy to explore the city and its attractions.
Local Insider Tips
Consider purchasing a day pass for the Iyo Railway trams, which offers unlimited rides and can save money if you plan to visit multiple attractions in a single day.
Your Day-by-Day Itinerary
We've planned everything - from must-see attractions to local dining spots
Day 1
Morning
- Matsuyama Castle90 min•$
- Funaya120 min•$$$
- + 1 more activities
Afternoon
- Tobe Zoological Park120 min•$
- Dogo Onsen Main Building90 min•$
- + 1 more activities
Evening
- Tobe Zoological Park120 min•$
Day 2
Morning
- Bansuisō90 min•$
- Shiroyama Park Honmaru Square90 min•Free
- + 1 more activities
Afternoon
- Ehime Museum of Art90 min•$
- Saka no Ue no Kumo Museum90 min•$
- + 1 more activities
Evening
- Dogo Onsen Main Building90 min•$
Day 3
Morning
- Matsuyama Tokyu REI Hotel1440 min•$$
- Dogo Onsen Tsubakinoyu60 min•$
- + 1 more activities
Afternoon
- Ippudo60 min•$$
- Coco's Restaurant90 min•$
- + 1 more activities
Evening
- Ishiteji Temple90 min•$
Where to Stay in Matsuyama
Our guide includes the best neighborhoods and accommodation options for every budget
Dogo Onsen
$$-$$$$Dogo Onsen is one of the oldest and most famous hot spring areas in Japan. It's a great place for travelers looking for a mix of traditional Japanese culture and modern amenities.
Matsuyama City Center
$-$$$The city center offers a vibrant urban experience with easy access to Matsuyama Castle, shopping districts, and various dining options. It's ideal for travelers who enjoy a more contemporary atmosphere while still being close to cultural landmarks.
Recommended Properties
Dogo Onsen Funaya
$$$Dogo Onsen
A luxurious ryokan that blends traditional Japanese hospitality with modern comforts. Guests can enjoy the historic hot springs and exquisite kaiseki meals.
Hotel Patio Dogo
$$Dogo Onsen
A modern hotel located right next to the Dogo Onsen Honkan. It's perfect for travelers who want a blend of convenience and comfort, with easy access to the hot springs and local attractions.
ANA Crowne Plaza Matsuyama
$$$Matsuyama City Center
A well-appointed hotel offering excellent service and amenities. It's situated close to Matsuyama Castle and the main shopping streets, making it a great base for exploring the city.
Daiwa Roynet Hotel Matsuyama
$$Matsuyama City Center
A modern, comfortable hotel that offers great value for money. It provides easy access to public transportation, shopping, and dining options, ideal for both business and leisure travelers.
Accommodation Insider Tip
Book accommodations 3-4 months in advance for the best rates, especially during peak tourist season. Many hotels offer free cancellation up to 24-48 hours before your stay, so you can always change plans later.
Budget Your Trip
Plan your finances with our transparent cost breakdown for every budget level
Budget Traveler
Perfect for frugal adventurers
Accommodation | ¥3,000-¥5,000 (hostels or budget hotels) |
Food | ¥1,000-¥2,000 (convenience store meals or budget restaurants) |
Transportation | ¥500-¥1,000 (public transportation) |
Activities | ¥1,000-¥2,000 (budget attractions and free activities) |
Mid-Range
Comfort without breaking the bank
Accommodation | ¥8,000-¥12,000 (mid-range hotels or ryokans) |
Food | ¥2,000-¥4,000 (casual dining, cafes, and mid-range restaurants) |
Transportation | ¥1,000-¥2,000 (public transportation and occasional taxis) |
Activities | ¥2,000-¥5,000 (entry to popular attractions and cultural experiences) |
Luxury
Premium experience all the way
Accommodation | ¥20,000 and up (luxury hotels or high-end ryokans) |
Food | ¥5,000 and up (fine dining and high-end restaurants) |
Transportation | ¥3,000 and up (private transportation and taxis) |
Activities | ¥5,000 and up (exclusive tours and premium experiences) |
Money-Saving Tips
Weather-Proof Your Trip
Alternative plans for every situation so your trip is perfect no matter what
Rainy Day Plan
Dogo Onsen
Visit one of Japan's oldest hot springs, where you can relax in the indoor baths and learn about the history of the onsen.
Matsuyama Castle Museum
Explore the museum inside the Matsuyama Castle, where you can learn about the history and culture of the region.
Shiki Memorial Museum
A museum dedicated to Masaoka Shiki, one of Japan's most famous haiku poets. The museum offers exhibits on his life and work.
Family-Friendly Plan
Ehime Children's Castle
A large indoor playground with various activities, including climbing walls, slides, and creative workshops to engage children.
Botchan Train Museum
An interactive museum showcasing the history of the Botchan Train, including model trains and rides on a replica train.
Tobe Zoo
An extensive zoo with a wide variety of animals, interactive exhibits, and a petting area for children.
Essential Travel Resources
Everything you need for a smooth and enjoyable Matsuyama experience
Useful Apps
Hyperdia
A comprehensive app for navigating Japan's public transportation system, including train schedules and route planning.
Google Maps
Essential for navigating Matsuyama, finding attractions, and exploring the city with ease.
Japan Official Travel App
The official app for travelers in Japan, offering information on transportation, attractions, and travel tips.
Useful Websites
Matsuyama City Tourism
Official tourism website for Matsuyama with comprehensive information on attractions, events, and travel tips.
Visit Ehime
Ehime Prefecture's official tourism website offering details on regional attractions, accommodations, and dining options.
Safety Tips
Matsuyama is generally safe, but always be aware of your surroundings and keep an eye on your belongings in crowded areas.
Be cautious when walking around at night, especially in less populated areas.
In case of an emergency, dial 110 for police and 119 for fire or ambulance services.
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About This Template
This 3-day Matsuyama itinerary template is designed by local experts and experienced travelers to give you the perfect balanced experience.
Why Matsuyama
- Stunning landmarks and views
- Diverse food scene and culture
- Mix of urban and natural attractions
Best Times to Visit
The best time to visit Matsuyama is during the spring (March to May) and autumn (September to November) when the weather is mild and the natural scenery is at its most beautiful.
Seasonal note: Year-round, best April-October
More Resources
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